Starbucks Is Offering A Whale of a Deal
Starbucks’ greedy ass just needs to retrench and learn to live with their new lowered income. It happens all the time; a company goes global, makes tons of cash and then expects to sustain that highest gross forever. A gross that was originally obtained by employing tactics that were clearly short-term and not long term.
I like a quadruple espresso with chocolate syrup and hot low fat milk just like the next bloke. However, knowing that it is expensive and full of calories, something more than habit is necessary to induce my loyalty. Very simple really, it is service. Service. Service. Service. You treat me like my 4.50 means something to you, then I will be back if I enjoy the product. If you treat me like I am just to hand over my 4.50 like I’m a victim of a violent mugging then you can kiss my ass.
There have been talks about how McDonalds is cutting into Starbucks’ customer base. The perception of it being a reality alone drives customers over to McDonalds. But it would only be a particular set of customers, people who don’t mind forfeiting service for a quick drink. There is no service at McDonalds. You can kid yourself from here to eternity but there is no service at McDonalds. McDonalds is about volume, get them in, get them out. I quit McDonalds (along with most fast foods) a long time ago. There was a time the fat and calories could be rationed away with the price of a value meal. Now the price is no longer cheap (more than doubled) and the only thing that speaks to me when I consider buying fast food is, do I really want to give a lot of money for something that I don’t need. My daughter is the best, when we are out and thinking about our hunger she always responds with how we can make a sandwich at home or blend a smoothie with the fruit that we have and ignore.
So Starbucks latest gimmick is an opportunity to buy a $2 grande iced coffee in the afternoon (after 2:00 pm) for anyone who bought a regular price specialty coffee the same morning. Just show your morning receipt and the iced coffee is yours for $2. Of course that would mean you would have to consume two drinks in one day. I supposed it is possible, but who wants to? After a few days of that I can imagine the Starbucks burnout which would lead to less business later. I would give my receipt to someone who I know is more likely to go in the evening. At school especially. I know when I had to pay eight bloody dollars to park, when I was ready to leave, I would drive to a ticket dispenser and wait for the next person to drive up and give them my ticket. It was good for the whole day. It is a damn shame that we have to negotiate and maneuver around capital exploiters already. I am sure my antics are not a drop in the bucket but still I am compelled.
I do find the customer service at Starbucks despicable, if not routinely, enough to note, enough to make it true. I have seen the barista make an order for a person in line (behind many others) because the barista recognises the customer. I also see how the baristas respond to people differently, smiling and doting depending on whatever. Cute girl services cute boy. Cute boy barista wants to get in cute girl customer’s pants, etc.
A few weeks ago, a friend of mine wanted a thermos from Starbucks for her birthday. My daughter and I rode up to Starbucks on our bicycles, about a five-mile trip. First, the cashier could not find the stock number for the thermos. Naturally, the display model was the only one left. Then she went to the back room where she remained for some time. Finally, she brought out a book, well a large binder. She fumbled and stumbled through it like that bumbling idiot butler Tim Conway used to portray on the Carol Burnett Show. She tried to seduce another employee into taking over the task. No such luck. When she did manage to find the stock number and ring it up she had asked if we wanted anything else. The whole time my daughter’s parfait was on the counter (getting hot), as well as a juice, and I wanted a coffee. Then they had no bags. None. The barista was unemployed so she went to the back room where I watched her empty a big ass wrinkled bag that was full of sacks of coffee and offered it to me. I told her no, what was I going to do with that thing, Christmas shop.
Forty fucking dollars and I cannot get a fucking bag for a thermos, —-a birthday present. Refusing to be passive aggressive, I cursed her out. I told her how pathetic it was that they were more than happy to take my damn forty dollars without any care regarding my time or my products. So I am to walk out of the store with all of my items and no bag? What really pissed me off was while we were sitting outside drinking, I saw another Starbucks employee walk in with a large bag of items, I mostly saw the plastic cups that are used for Frappuccinos. I am assuming she brought them over from another store. Piss poor inventory control. Or Starbucks is skimping on supplies stretching them from one store to another. Maybe she had some bags in there too, who knows. One would think since the barista knew I was pissed off for not having a bag she would then bring me one. But she didn’t. Because our transaction was over. It was all about next. Fuck service. All about next just like McDonalds. Give me your fucking money cunt and move along.
Starbucks needs to just scale their stores back. Understand their heyday is over and be happy with the profits they are getting and try to hang on to enough customers before completely going under, because the backlash has not reached a peak yet. It is coming though.